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gimmick

/ˈɡɪmɪk/

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1 · n.

a trick or feature meant to attract attention

噱头；花招

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The bright packaging was a gimmick, not an improvement in quality.
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鲜艳的包装只是噱头，并非质量上的提升。
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Pronunciation: /ˈɡɪmɪk/

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